Chuck Bass is back—but not in the way that you think. Ed Westwickrevived the belovedGossip Girlcharacter for a one-time-only promotion of Lancome's Juicy Tubes. 🎬SIGN UP for Parade's Daily newsletter to get the latest pop culture news & celebrity interviews delivered right to your inbox🎬 "Secrets, scandals & juicy tubes," the caption on the video that nearly broke the internet reads. "Kisses are better with Juicy Tubes," the actor states in the video, alluding to theiconic limo kissscene (featuring shade Marshmallow Electro)with Blair Waldorf (played byLeighton Meester) on the teen drama, before cheekily adding, "certainly more memorable." View this post on Instagram A post shared by Lancôme Official (@lancomeofficial) Fans were completely shook by the promotion, commenting, "ICONIC. Best ad I've seen in a long time!!! 👏🔥" and "The nostalgia we needed 👏." "Only chuck bass can nail this type of commercial," someone else added, as another chimed in, "I'm Chuck Bass" GETS ME EVERY TIME." One fan tapped into their inner Gossip Girl, writing, "Spotted: Chuck Bass buying Blair's fave Lancôme gloss. Is he planning a juicy kiss to go with it? Stay tuned. XOXO, Gossip Girl 💋" Many others praised the brand stating, "ok you win" and "add to cart," while a few called for a sequel. Lancôme's Y2K-inspired campaign celebrates 25 years of its iconic Juicy Tubes lip gloss and features collabs with major stars like Westick,Paris Hilton,Chad Michael Murray,Rachel Bilsonand more, as they share the "secrets behind the best kisses from the 2000s – all connected by Juicy Tubes." Related: Y2K Nostalgia Sweeps Fans as Lancôme Unveils Juicy Tubes 25th Anniversary with 2000s Icons
